Who We Are
About TERAJU
The Bumiputera Agenda Steering Unit (TERAJU) is an agency under the Ministry of Economy that serves as the primary catalyst in empowering the Bumiputera economic and socioeconomic agenda within the context of Malaysia’s national development.
Established in 2011 under the Prime Minister’s Department, TERAJU has evolved into a crucial pillar in driving high-trajectory Bumiputera economic transformation. Through a holistic approach encompassing strategic interventions, innovative initiatives, and targeted programs, TERAJU plays an instrumental role in enhancing Bumiputera participation in strategic industries. The agency’s main focus is to create a sustainable Bumiputera development ecosystem based on the principles of fair, equitable, and inclusive economic distribution.
Beyond economic aspects, TERAJU is also mandated to drive improvements in the well-being and sustainability of the Bumiputera community. This effort aims to create a conducive and dynamic environment, thereby elevating the status of Bumiputeras to a higher level in the country’s socioeconomic landscape. With a clear vision and comprehensive approach, TERAJU continues to be the main catalyst in transforming the Bumiputera economic landscape and significantly contributing to a more inclusive and sustainable national development.
Designing and implementing comprehensive financing and investment strategies to empower Bumiputera companies, while simultaneously enhancing their agility, competitiveness and global marketability at the early and mid-stages of business.
TERAJU will play the role of a credible “Super Scaler” for Bumiputera companies, encompassing new startups to medium-sized enterprises through a more sustainable and targeted approach.
TERAJU’s strategic framework focuses on enhancing, strengthening and scaling these businesses. TERAJU also promotes Bumiputera participation in high-impact strategic industries, cultivating the development ecosystem and ensures fair equitable and inclusive economic distribution for a safer and more confident business environment.
The Brand
“Sirih berlipat sirih pinang
Sirih berasal dari seberang
TERAJU memacu Bumiputera gemilang
Menjulang martabat ke puncak terbilang”
The TERAJU brand icon is inspired by Teraju Tiga, a crucial physical component in the main structure of the Wau Bulan, an iconic Malaysian treasure renowned for its superior aerodynamic design. Located at the upper part of the Wau Bulan in an arrowhead shape at its apex, Teraju tiga functions as a flight control component to cut through the wind, create space and stability the kite for higher flight. Though small, Teraju Tiga plays a vital role in the Way Bulan’s, reflecting TERAJU’s philosophy in driving the Bumiputera agenda. Teraju Tiga on the Wau Bulan is not merely a technical component; it carries profound meaning in the context of TERAJU.
Just as the Wau Bulan needs Teraju Tiga to fly high and stable, TERAJU functions as “Super Scaler” ensuring Bumiputeras can reach the pinnacle of economic excellence with robust stability. In driving the main Bumiputera agenda, TERAJU conducts various strategic initiatives to create opportunities for Bumiputera entrepreneurs to grow to higher levels and become competitive on the on the global stage.
Teraju Tiga allows the player to control the direction and height of the Wau Bulan. Similarly, TERAJU is responsible for controlling and directing various initiatives and acts as a facilitator in Bumiputera economic development in general. Like the beauty of the Wau Bulan adorning Malaysian skies, TERAJU continues to elevate the aspirations of the Bumiputera community. With each initiative launched, TERAJU weaves dreams and hopes for a brighter and more prosperous future for the Bumiputera economy. Teraju TIga, which inspires the TERAJU icon, not only reflects balance, control and unity but also plays a role in driving aspects of well-being and life sustainability to create a comfortable and dynamic environment and elevate the dignity of Bumiputeras to a higher level.